Friday, 28 October 2011

WORLD’S BIGGEST MEATBALL MARATHON! IKEA OPENING


WORLD’S BIGGEST MEATBALL MARATHON!

Event Snapshot

When:

  • On Thursday 03 November from 07.00 to 21.00
  • On Friday 04 November from 10.00 to 21.00
  • On Saturday 05 November from 09.00 to 19.00
  • On Sunday 06 November from 09.00 to 19.00

Where:

IKEA Tempe, 634/726 Princes Highway Tempe 2044
Website: http://www.ikea.com/au/en/store/tempe
Other Services:

Cost:

Free

Website:

http://www.ikea.com/au/en/store/tempe

WORLD’S BIGGEST MEATBALL MARATHON!
IKEA CELEBRATES TEMPE STORE OPENING WITH 250,000 FREE MEATBALLS

Meatball maniacs rejoice, IKEA is celebrating the store opening of Tempe in Sydney – the largest free-standing retail store in the Southern Hemisphere – with a MEGA MEATBALL MARATHON! Over the opening weekend of the 3rd – 6th November, IKEA will look to serve up the world’s biggest helping of meatballs: a quarter of a million or 2.5 tonnes of meaty morsels!

IKEA has a long-standing relationship with the humble meatball, with its first serving plated up back in 1958 in Älmhult, Sweden. Today, IKEA serves over 1.5 billion meatballs each year across the globe.

IKEA Australia produces meatballs using 100% Aussie beef to a traditional Swedish recipe, served up in the unique Swedish way – with lingonberry jam and cream sauce. Since IKEA’s meatballs have been satisfying the masses (and hungry shoppers) for years, what better way to celebrate the new opening than with the biggest meatball marathon the world has ever seen?!
To be part of the action (and history in the making…) head down to the Tempe IKEA store over the opening weekend for your FREE serving of meatballs!

What: World’s Biggest Meatball Marathon
When: Tempe: 3rd – 6th November
Where: 634/726 Princes Highway, Tempe NSW

Not just known for its clever product design, IKEA also serves up some seriously impressive amounts of meatballs, hotdogs and soft serve ice-cream throughout its Australian restaurants each year. Check out some of the portion sizes below!

Meaty IKEA Servings:
Meatballs
*Throughout Australia, IKEA currently serves 254,000 kilograms of meatballs each year. Following the opening of Springvale and Tempe, IKEA predicts the volume of meatball sales to almost double weighing in at a whopping 524,000 kilograms! That equates to 26.2 MILLION – that’s allota meatballs!
*Tempe looks set to serve up 160,000 kilograms / 8 million meatballs over the course of the year
Hotdogs
*Currently IKEA serves up 1.2 million hotdogs across Australia, post the Tempe and Springvale store openings hotdogs will go barking mad with a projected volume of 3 million consumed annually
*Breakdown of hotdog servings – Tempe 1,000,000 hotdogs
Soft Serve Ice Cream
*Soft serve ice cream scoops up 900,000 cones a year. The opening of Tempe and Springvale will bring that up to 1.6 million servings!
*Breakdown of soft serve ice cream scoops – Tempe 200,00 cones
IKEA Tempe will be the largest freestanding IKEA store in the Southern Hemisphere. IKEA Springvale and IKEA Tempe will both offer a bigger selection of great value products and a better shopping experience.