Wednesday, 13 March 2013

Here are the 5 BIG GAME CHANGERS for agents & sellers in 2013

Leading Real Estate Agents NSW

  • Bresic Whitney Estate Agents 97
  • Century 21 Cordeau Marshall 68
  • Elders Real Estate Enfield 62
  • Louis Carr Real Estate West Pennant Hills 72
  • McGrath 773
  • McGrath Edgecliff 491
  • P McGrath 86
  • Robinson Property - Newcastle 90
  • Starr Partners (Merrylands) 95
  • Tracy Yap Realty 82
Based on property sales for the last 12 months.

from John himself

Here are the 5 BIG GAME CHANGERS for agents & sellers in 2013. 

If you want to sell exceptionally well, read on. If not, ignore this post!

1. The Internet has now obliterated print – the game has been won. 
Here are some stats you may be interested in...92% of buyers use the www as their primary buying search tool. 

31% of people only go as far as page two of search results. 
66% of people overlook properties with no price guide. 
So get to the top of the portal results & have a price guide if you want to sell well.

2. Online video is replacing static content. 
RE searches on YouTube grew by 150% over the past 12 months. 
Look to have your property showcased online with video if possible.

3. Buyers from China are now the emerging new market. 
Make sure your agent has a strategy to access this group of potential buyers as it’s growing exponentially.

4. SMSF are also a rapidly rising as a brand new buying group. 
Investors were 48% of the approved home loans in January (AFG) & SMSF are making up a very large percentage of investors.

5. Price Guides are now almost mandatory in my opinion for every listing including Auctions. 
If you don’t use a Price Guide you are losing between 50%-66% of your buyers so why would you?

10 Ways (you may not have thought of) to Choose the Best Agent

1. Ask someone you know who is looking to buy in your area – who provides the best service & follows them up consistently & enthusiastically.

2. Search their listings on & – where are they positioned – only 35% of buyers look past the first page of the search results!

3. Call them after hours & if you don’t reach them see how long it takes for them to call you back (I encourage our agents to turn off their phones at family time but it’s vital to get back to people promptly).

4. Visit their office & scope out their desk – do they look like a world class sales professional?

5. Ask them if they will reduce their fees – those that cave in are poor negotiators with little confidence – good agents know their worth & protect their own fees (if they can’t protect their fees how can they protect your price).

6. Ask them for the last 5 sales in the area like yours & quiz them on the detail – this knowledge is vital.

7. Ask them what is their negotiation strategy to maximise price – isn’t that what you’re paying them for?

8. Ask them for 3 improvements you can undertake or styling you can do to increase your price – can they value add?

9. Ask them is if you can speak to 3 owners of recent properties they have tried to sell but not sold – if they speak well of them then you know you’re on the right track.

10. Visit them at an open house before they know you’re thinking of selling – notice how they treat buyers & if they follow you up.