Hi, My name is Jason Keller and I am a real estate agent like yourself. It was always my dream to work in real estate and I finally had the opportunity to get my licenses in September of 2023. As you can imagine, getting started with 8+% interest rates and low inventory, a limited SOI, and little to no training did not set me up for success. Having been a former process engineer I was able to piece together how real estate generally works, and as a result realized my love of real estate is in fact a love of homes, marketing homes, and helping other agents market and sell their listings.
In my journey as an entrepreneur over the past 13+ years, I've discovered the transformative power of video, websites, and social media. These tools weren't just elements of marketing for me; they were game-changers that fueled the growth of all my previous ventures. Leveraging these platforms, I not only built brands but also established immediate credibility within my industries. It's this invaluable experience that inspired me to create "I Love Property." Through this venture, I've set out to channel my expertise into creating captivating video and marketing content specifically tailored for special and unique properties.
Now, I'm thrilled to introduce an innovative concept that stems from my passion for collaboration – the "I Love Property Real Estate Marketing Collective." Picture this: a close-knit community of like-minded agents coming together to elevate our brands collectively. In this dynamic collective, we'll generate consistent, high-quality content every week for each member, showcasing properties in unique and compelling ways. But it doesn't stop there. The magic happens when we leverage the strength of our "Collective" to cross-promote each other's listings and brands. It's a collaborative effort designed to amplify our individual successes.
Ready to learn how we'll do it??
In today's rapidly evolving real estate landscape, the significance of incorporating video content cannot be overstated. Video has become a dynamic and engaging medium that transcends traditional marketing methods, offering a visually compelling way to showcase properties and tell a story. From virtual property tours to neighborhood highlights, video content captivates potential buyers, providing them with a more immersive and personalized experience. In the realm of social media, where attention spans are short, videos stand out, increasing the likelihood of grabbing the viewer's attention and fostering a connection. By leveraging video content in real estate marketing and social media, professionals can create a lasting impression, build trust, and effectively convey the unique aspects of each property, ultimately boosting engagement and driving successful transactions.
Unlock the full potential of your brand through strategic content promotion on social media. In our collective, we recognize the undeniable influence of video in today's digital landscape. That's why we're committed to optimizing your content for platforms like YouTube, YouTube Shorts, Instagram, Facebook, and TikTok. Picture your property tours, community showcases, and personalized branding reaching audiences far and wide. Beyond that, our reach extends to regional and national focused websites and social channels, ensuring your unique story resonates with the right audience, wherever they may be. As a a member of the collective we will work with you to automate the scheduling of your content to your various social networks as well as 2 weekly collaborative I Love Property posts that will cross promote the marketing collaborative and our agent partners.
As part of our comprehensive marketing strategy, we leverage a curated collection of websites designed to give your properties the spotlight they deserve. Our approach includes both regional and national-level websites strategically tailored to attract the most probable buyers for your listings. We believe in casting a wide net, ensuring maximum visibility for your properties. With an array of platforms, we optimize your reach, making your unique listings accessible to potential buyers wherever they may be. After all, when it comes to property promotion, more publicity equals better results.
The strength of our Real Estate Marketing Collective lies not just in individual efforts but in collaborative marketing that amplifies each participant's reach. As a member, you'll benefit from cross-promotion through I Love Property or our other appropriately focused brands. Moreover, we encourage a culture of mutual support among participants. Share each other's content, support your fellow agents, and watch your collective influence grow. To streamline this effort, we require each member to share two mandatory ILP curated Facebook/Instagram posts weekly, showcasing collective members, their listings and/or relevant content, and actively engage in cross-promotion. Furthermore, every member gets a moment in the spotlight through our monthly email newsletter, and we strongly encourage sharing the newsletter link in your monthly communications to expand your network even further.
As the driving force behind our real estate marketing collective, my commitment extends beyond crafting captivating content – I take on the responsibility of managing the entire distribution process. By entrusting me with the creation and strategic dissemination of compelling visuals, property tours, and engaging narratives, real estate professionals can focus wholeheartedly on their core competency: selling homes. I understand the nuances of effective content marketing and leverage diverse channels to ensure your listings reach the widest audience possible. Let me handle the intricacies of content creation and distribution, allowing you the freedom to excel in what you do best – connecting clients with their dream homes. Together, we can elevate your real estate endeavors through seamless, impactful marketing.
Embark on a virtual adventure with our Desktop Tour series! As your dedicated video creator, I'll be taking you through an engaging exploration of properties from the perspective of an internet buyer. Join me as I review and discuss each unique feature directly from my computer, providing an unscripted and enjoyable showcase of the property listed on the MLS. This innovative approach allows you to experience the charm of a home without the need for an on-site visit, making the property discovery process both informative and entertaining.
Introducing our MLS Tour – professionally crafted property videos designed for a seamless viewing experience. Ranging from 2 to 5 minutes, these unbranded tours adhere to MLS compliance standards, ensuring a polished and informative presentation of each property's highlights. Immerse potential buyers in the essence of the home as I guide them through its features, creating a visual narrative that captures the essence of the property and ignites their interest. With our MLS Tours, you're not just selling a home; you're providing an immersive and professional showcase that leaves a lasting impression..
Introducing our Exclusive Agent-Branded Property Tours – a distinctive marketing strategy designed to set your listings apart. These professionally crafted videos, spanning 2 to 5 minutes, offer a personalized touch by integrating your branding directly into the tour. While not MLS compliant due to the unique agent branding, these tours provide a powerful platform for agents to make a brief cameo, establishing a stronger connection with potential buyers. Elevate your real estate marketing with Exclusive Agent-Branded Property Tours, where each video becomes a captivating representation of your expertise and commitment to delivering a unique, personalized experience.
Explore the essence of our community with our Neighborhood Highlights video series, where we delve into the local gems that make our neighborhood unique. From charming streets and parks to local shops and community events, these videos provide an immersive showcase of the lifestyle and vibrancy that define our area. By featuring the diverse amenities, schools, parks, and community attractions, we not only help potential buyers understand the convenience associated with the property but also contribute to building a stronger sense of community pride. Join us in discovering the richness of our neighborhood and showcasing the unparalleled lifestyle it offers.
Introducing our Agent Marketing video series – a personalized platform for agents to capture and convey their unique brand and services. Whether it's crafting compelling listing presentations, engaging buyer presentations, or conveying a market report, these videos are tailored to enhance your personal brand. Showcase your expertise, professionalism, and commitment to clients through a range of videos that highlight your unique approach in the real estate market. Elevate your presence, connect with your audience, and leave a lasting impression with Agent Marketing videos – the key to setting yourself apart in the competitive real estate landscape.
Unveil the heartbeat of our community with our Business Highlights video series, where we shine a spotlight on local small businesses. These engaging videos not only showcase the unique offerings and stories behind these establishments but also contribute to the fabric of our vibrant community. By featuring the surrounding neighborhood, local amenities, and the thriving small businesses, these videos not only promote the community but also build up your personal brand as someone deeply invested in and connected to the heartbeat of the area. Join us in celebrating the essence of our community and the businesses that make it truly special.
Discover what sets I Love Property apart from other agents and property marketing solutions available today. If you're looking to distinguish yourself from the average agent, I Love Property offers affordable property and agent marketing services that are precisely what you need to succeed in 2024.
Video marketing solutions for agents and properties top every agent's wish list for 2024. Do you possess the skills to produce, edit, and distribute this content on a weekly or even daily basis? If not, we've got you covered with a range of personalized property and agent marketing videos that showcase YOU and YOUR listings!
To unlock the real secret sauce behind I Love Property, delve into our marketing collective concept. Understand how it propels your listings to the forefront of thousands of potential buyers, helping market your listings while leveraging your Sphere of Influence (SOI) to connect with both buyers and sellers!
At I Love Property, we provide premium services, including comprehensive social media management for all ILP-created content. We offer fully managed solutions tailored for Influencer agents, teams, and offices. This enables you to expand your Sphere of Influence (SOI) and engage with them when they are most likely to view your content. Stay top of mind and cultivate your business in 2024!
Our initial Real Estate Marketing Collective is set to embark on a transformative journey starting February 15 and concluding on August 15. This 6-month commitment will be a dynamic collaboration, showcasing your properties and brand through innovative content. As the initial term wraps up, we'll convene for a feedback session, either in person or through Zoom, to gather insights and make necessary adjustments for the next "Season." The subsequent season kicks off on September 1, offering us an opportunity to refine our strategies and ensure the collective continues to be a powerful force in promoting your real estate success.
Participation in the Real Estate Collective is a mutually beneficial agreement between likeminded professionals. Membership is limited to only 20-50 agents for our first season. The cost is only $50/month and includes 1 Desktop Tour OR a $50 credit towards any of our other property tour packages. Additionally, each collective member must agree to have 1 of their social channels(Minimum of 200 followers) managed by the collective for 2 weekly (8 monthly) Collective posts featuring property tours from participating members.
Collective cross promotion content is limited to Desktop Tours, MLS Property Tours, Agent Branded Property Tours, and Neighborhood Highlights.
A-la-carte video and marketing services are available for purchase with Collective Members given priority service over non-Collective members. Only I Love Property produced content will be included in Marketing Collective Marketing and Social Media posts ensuring quality standards and compliance with Collective Guidelines.
Our members receive a complimentary Desktop Tour every month as part of their paid subscription. This cost-effective marketing tool provides an excellent opportunity for your listings and open houses to gain exposure. New Desktop Tours are seamlessly integrated into our weekly "New Listings" and/or our "Open House" collective social media posts.
Our MLS property tours capture the essence of your property, offering potential buyers a distinctive perspective that entices them to schedule a showing. These tours are unbranded, ensuring compliance with your local MLS rules regarding unbranded video and pictures
Agent-branded property tours empower you to showcase your personality and expertise. These videos serve as valuable assets for your personal marketing endeavors, offering a unique cinematic presentation of your property to entice prospective buyers. It's important to note that these videos are not MLS compliant and should therefore not be utilized in your MLS listings.
ILP Marketing Collective Menu of Services (pdf)
DownloadPlease reach us at jksellsyourhome@gmail.com if you cannot find an answer to your question.
Building your online brand is very important. If you are not comfortable on camera we can work with you to ease your concerns and help you bring your online personality alive, even if it's just for a short cameo Saying "Hi, It's John Doe with X Realty, and I have an amazing home today, let's go take a look."
Generally we do not script our videos although we will have a list of points we may want to discuss. It's important in creating an online brand to allow for your personality and passions to shine through. Just be yourself and over time we will find the happy spot to showcase you and your properties.
We can create a variety of content to showcase your brand and customer properties. We suggest the following types of Videos: Property Tours (Agent Branded or Unbranded for MLS), Community Highlights, Market Updates, Listing and Buying Presentations, Local Business Promotions, Reviews, Local Attractions and more...
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